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Writer's pictureKara Bernbeck

Embracing Sustainability: Transitioning from Agency Work to Full-Time Eco-Friendly Freelancing

Hey there, fellow followers and new friends! 🌱🌍 It’s been a long time and much has changed about my creative journey. I’d like to enlighten you on all the happenings, challenges, and thoughts spinning in my head. Specifically about going freelance yet again! As of a couple months ago, I decided to say goodbye to the cozy confines of agency work and take a big scary plunge into full-time freelancing. So, grab your glass straws and beverage of choice to settle in, because we're about to delve deep into why I embraced this career change, the profound lessons it's taught me, and the exciting vision I have for the sustainable road ahead. Ready? Let's dive into the heart of this more conscious transformation!




Why I Took the Leap


1. *Unshackling from the 9-to-5 Chains*

Remember those days when you'd stare at the clock, waiting for freedom at 5 pm? Well, I was there too. The monotonous predictability of the 9-to-5 grind had me craving a lifestyle that aligned with my values of freedom and choice. As a creative, there are times I felt burnt out and used when confined to a specific and set time of day to pump out work. Granted, having meetings during typical office hours is a must. Even after a couple months, my work had shown unoriginality and simply checked the boxes. Then I considered a change to my previous full-time gig of freelancing, which made much more sense to my night owl creative ideas. This newfound autonomy has not only improved my mental well-being but also allowed me to pursue a healthier lifestyle. Offering me the chance to work when my creativity flowed, while also giving me the flexibility to be a human.


Not only did this grant me a better work-life balance, but it also reduced my carbon footprint as I spent more time in a single comfortable place rather than in traffic driving to and from an office. If anyone is a work-from-home champion, it’s me!


2. *Crafting a Tapestry of Skills*

While agency work had its merits, it often felt like I was coloring within the lines of a predetermined picture. Freelancing, on the other hand, gifted me a vivid array of projects spanning various industries that aligned with my values. One day, I'm creating content to promote sustainable living, and the next, I'm designing eco-friendly branding for conscious small businesses. The diversity of projects has ignited my passion for creativity, which helped my passion to contribute meaningfully to a greener world while continually expanding my skill set.


3. *Forging True Connections*

Corporate life is known to twist ideas in the game of telephone as they travel through the layers of hierarchy. Freelancing, on the other hand, gives me a greater voice than I’ve ever had. Now, I communicate directly with clients, forming genuine relationships where our visions create something direct and tangible. It's like turning a cold email into a warm friendship. I’m actively being part of the conversation and working together to turn dreams of sustainability into impactful projects.That sort of influence and connection is a powerful thing.


Lessons That Made Me Wiser



1. *DIY Boss Mode Activated*

Freelancing isn't all rainbows and unicorns. It's like having your own little business empire, with you as the CEO, CFO, marketing team, and coffee fetcher all in one. I've become a pro at wearing multiple hats and juggling tasks like a circus performer. But let's face it, having control over my destiny is pretty darn cool.


2. *Sustainable Solopreneurship*

Freelancing isn't just about delivering projects; it's about creating a sustainable lifestyle. I've stepped into the shoes of a solopreneur, creating sustainability in every practice of my work. From setting up an eco-conscious workspace to embracing energy-efficient tools and practices, I'm crafting a way to live and provide services to the world with less waste and ideas built to last. This cycle has taught me the importance of sustainable budgeting too, not just in terms of finances but also in terms of the energy and resources I invest. Much like nature's ecosystems, maintaining a balanced rhythm is key.


3. *Mastering the Art of Negotiation*

With the world forever changing, we must adapt to new regulations that help humanity in a beneficial way. There is nothing smarter than getting ahead of our actions and preventing the harm along the way. So my years of sustainable research guides me toward understanding the true value of my eco-friendly expertise. I've learned that just as our planet's resources have value, so does the knowledge and effort invested in promoting sustainability. I put a value on my time, skills, and creativity without feeling guilty. It's like a crash course in self-worth that comes with a paycheck.


A Green Path into the Future


1. *Refining and Advocating for the Goal*

My journey as an eco-friendly freelancer is still unfolding, with countless skills to acquire and lessons to learn. I want to keep pushing my boundaries until I can look back and say, "Dang, look how far I've come!" (which admittedly, I say every other day). I envision a future where my skills and sustainability intertwine seamlessly. As I continue learning, I hope to champion eco-friendly projects that have a positive impact on our environment, resonating with my goal of responsible living.


2. *Growing an Organic Network*

Like a garden that thrives with care, my network of connections requires nurturing. I aspire to cultivate a community of like-minded eco-conscious freelancers, creatives, AND clients. In collaboration, we can amplify our collective impact on the planet, working toward a greener future together.


3. *Seeding Sustainable Knowledge*

They say teaching is the best way to solidify one's understanding. As I tread my path of sustainable freelancing, I'm committed to sharing my eco-friendly experiences, insights, strategies, and mistakes. By sowing the seeds of sustainability, I hope to empower budding freelancers to embrace eco-conscious practices and drive positive change while educating all kinds of business owners on this notion too!




So, there you have it—the tale of my journey and how I left behind the traditional work setup and embraced the challenges and rewards of an eco-friendly freelancing adventure. From the consistency of a 9-to-5 grind to fostering connections that nurture sustainability, every step has been an incredible experience. As I look ahead, I’m met with a hopeful path that isn’t just about working; it’s about weaving my passion into a bigger picture with the determination to make a meaningful impact. All while keeping my brain cells buzzing and my creativity doing a happy dance. Hopefully that isn’t too much to ask for!



Remember that with a collective effort, we can turn our dreams of a greener and more passionate world into a beautiful reality. 🌿🌏


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1 Comment


Ian Addy
Aug 31, 2023

Love it!😍

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