PetFriendly
DIGITAL ADS. EMAIL MARKETING. PRODUCT PACKAGING.
THE MISSION
PetFriendly partnered with me for ongoing freelance support to elevate their visual presence across digital, print, and product channels. The goal was to create consistent, high-performing creative assets that strengthened their brand, boosted conversions, and supported long-term customer retention.
SERVICES
Brand & Campaign Design
Packaging Design
Art Direction
Email Marketing Design
Motion Graphics & Ad Creative
Product & Lifestyle Photo Editing
Print & Marketing Collateral
Video Editing
THE OUTCOME
Sales & Promotional Campaign Assets
Cat & Dog Treat Packaging
Monthly Email Campaigns
Custom Motion Ads
Amazon & Subscription Box Inserts
Mailing List Postcard
Website Pop-Ups
Optimized Product Photography
Branded Visual Assets
THE IMPACT
Building on the strong brand foundation, my work focused on expanding and reinforcing an already well-defined brand system. By applying existing guidelines consistently across packaging, email, advertising, and photography, I helped scale their visual identity without losing cohesion, while introducing fun and engaging campaigns that enhanced the customer experience and kept the brand’s look refreshed and up to date with trends—all while increasing overall output and reach. This collaborative approach ensured that every campaign, product image, and marketing asset felt aligned, intentional, and on-brand.
Collaborators:
The PetFriendly Team
