OG Dumpling House
OG Dumpling House is a fast casual Chinese restaurant in Rochester, NY in need of a brand identity to make a big splash on their launch in 2020.
Effective branding is crucial for a fast-casual restaurant launch. It shapes the restaurant's identity, attracts the right customers, and builds trust. Consistency in design, decor, and presentation differentiates the restaurant and drives foot traffic, leading to success and growth.