SAVING GROUNDS MUSIC FESTIVAL
Individual Branding Project - 2017
Saving Grounds in an ecofriendly music festival placed in Santa Barbara, CA. This branding project consisted of months of research, concept development, application, and revision. Starting a brand from scratch, I considered who my target audience is and created a brandscape for each consumer profile. This was a crucial part to coming up with the typography, photography treatments, and logo choices.
Stationery was a vital part to the branding of this music festival for how we reached the consumer and what kind of language and look would effectively attract them. Following surveys on top 10 phrases/slang used in California helped me create eye-catching slogans for the festival that seemed welcoming to all.
Map & Icons
Choosing an application that would most likely be seen at a music festival, I settled on a map that would help direct people around the grounds. The use of icons creates a language for the festival that is universal and portrayed the handwritten/friendly feeling I chose for the event. It is functional and cohesive with the brand.