Lawnscape is a lawn care service located in Omaha, NE that focuses on commercial and residential lawn/landscaping. They were in need of foundational branding and a memorable set of forms to mirror their service.
Research on Target Audience
Print Marketing Collateral
After a discovery session with Lawnscape, we had a pretty good idea of color scheme and illustration style. The logo represents a clean looking lawn with modern and graphic image of a lawnmower. Memorable and direct.
This drove the branding which consisted of developing a recognizable illustration style to add to their functional marketing materials like their bid card and notice of service card. We decided on a door hanger that cannot be missed and is a nice cherry on top of their service.