VanGo is a ride-and-stay rental experience made for adventurers and nomads provided by van builders around the country. The goal was to appeal to their audience with eye-catching illustrations and build an easy/accessible way for them to reserve a van on their website.
Research on Target Audience
After research, I developed the logo based on the concept of the unique experience of each of their vans. Each host has a different build with different amenities which is why the concept and name was inspired by the famous artist: Van Gogh. This also helped inspire the names of each of the vans listed on their website for reserving.
With the idea of building/sharing/coming together, the loading animation to the website had to be exciting and reminiscent of that idea.
The website had to be easy to use and direct so the customers could see how effortless it is to start their adventure.