VANGO
branding
THE MISSION
VanGo is a ride-and-stay rental experience made for adventurers and nomads provided by van builders around the country. The goal was to appeal to their audience with eye-catching illustrations and build an easy/accessible way for them to reserve a van on their website.
SERVICES
Brand identity
Brand strategy
Research on Target Audience
Illustration
Website Design
Animation
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THE LOGO
After research, I developed the logo based on the concept of the unique experience of each of their vans. Each host has a different build with different amenities which is why the concept and name was inspired by the famous artist: Van Gogh. This also helped inspire the names of each of the vans listed on their website for reserving.
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THE WEBSITE/ANIMATION
With the idea of building/sharing/coming together, the loading animation to the website had to be exciting and reminiscent of that idea.
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The website had to be easy to use and direct so the customers could see how effortless it is to start their adventure.
